Workspace

Decision pack

Soft: enter day-1 retention, day-7 retention, cost per install, and early ROAS. Each gate shows your number vs the bar — pass 3+ to scale. Live: version revenue cliffs.

1 Title

2 Scenario

3 Your measured KPIs

Enter the live numbers from your soft launch. Higher is better for retention and ROAS; lower is better for CPI.

Day-1 retention (D1) %

Share of players who come back the day after install.

Day-7 retention (D7) %

Share of players still coming back one week after install.

Cost per install (CPI) $

Average dollars spent to get one install.

Early return on ad spend (ROAS)

Early revenue ÷ ad spend. 0.40 means you earned $0.40 for every $1 spent so far.

UA spend to date $

How much you have already spent on user acquisition for this soft launch.

4 Pass / fail bars (genre)

These are the minimums (or CPI maximum) your numbers must clear. Pick a genre template, then edit if your studio bar differs.

Edit the bars

Min day-1 retention (D1) %

Your D1 must be ≥ this to pass.

Min day-7 retention (D7) %

Your D7 must be ≥ this to pass.

Max cost per install (CPI) $

Your CPI must be ≤ this to pass.

Min early ROAS

Your early ROAS must be ≥ this to pass.

Burn multiplier

Assumed burn = spend × this. Not a pass/fail gate.

Decision pack

Load a scenario, enter your measured KPIs, then run. Each gate shows your number vs the bar.